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Smart[CES Special] CES 2024 Highlights of this year

9 Jan 2024

Hello,

This is the STK Team for the first time this year๐Ÿ˜†

(Happy New Year by the way!)

©Consumer Technology Association


The world's largest consumer electronics show 

that no tech enthusiast can afford to miss, 

CES 2024, is just one day away from its opening(Woohoo)๐Ÿ‘


Hotels and airports are already bustling with visitors from all over the world who have gathered to witness CES, 

and this year's expected attendance is a whopping 130,000!


The exhibition space covers a vast area of 222,000 sqms,

can you even imagine?


We, Smart Tech Korea has been also participating in CES 

as the leading tech exhibition representing South Korea for the past three years,

 and we're NOT planning to miss it this year either.


For those of you who might be attending CES for the first time and feeling overwhelmed by its immense size, 

we've prepared a preview of CES 2024 highlights!


We've also provided the locations of each highlight, 

so be sure to check it out before your visit โœ”๏ธโœ”๏ธ


๐ŸŽGo directly to the exhibition floor plan๐ŸŽ


1. Artificial Intelligence (On-device AI)


2023 was the year of AI with the whole ChatGPT boom, right?


©CES


At CES 2024 this year,

artificial intelligence is not just limited to a single field but seems to be ALL IN(literally), 

integrated into every sector and taking centre stage at CES.


Especially noteworthy are the innovation award-winning companies at CES each year.

This year, for the very first time in CES history, there is a separate AI category for innovation awards.

AND out of a total of 28 innovation award-winning companies, a remarkable 16 are from South Korea๐Ÿ‡ฐ๐Ÿ‡ท(Yayy)


South Korean companies have confidently taken the lead in the highly advanced AI competition. 

What will they showcase at the exhibition? Don't miss it!

โœ”๏ธ LVCC North Hall (Artificial Intelligence & Robotics)



2. Mobility


Have you heard that CES is no longer just a consumer electronics show but also A Motor Show? 

In recent years, CES has been filled with groundbreaking mobility technology,

to the point where some say it's more of a motor show than a consumer electronics show.

Out of the five participating companies in the entire exhibition, one of them is focused on mobility!


Let's take a look at the top mobility technologies introduced by CES itself first.



The Mobility Show at CES covers a massive 46,000 sqms and includes participation 

from global tech giants like Google, Microsoft, Amazon, as well as domestic companies like Hyundai and Kia.


Especially, Hyundai Motor Group is planning to unveil an exhibition space as large as a soccer field this year๐Ÿ˜ฏ

โœ”๏ธ LVCC West Hall (Vehicle Technology)



3. Digital Health


Do you remember the new Digital Healthcare section introduced for the first time at CES last year?

It's where the best technologies for well-being come together.

This year, there seems to be a significant interest from investment firms in the healthcare sector, 

particularly those incorporating AI.


In South Korea, 

startups that received investments from Naver and Kakao are expected to demonstrate their healthcare technology prowess ๐Ÿคญ


©CES


Not only that,

there are conference programme where you can gain insights from experts!


As the industry grows, CES is also showing its presence in the field.


Don't miss out on digital health companies hidden throughout the exhibition hall!

โœ”๏ธ LVCC North Hall (Digital Health)



4. Smart Home


In an era where everything is smart, 

if you're curious about the future lifestyle, CES is the place to be!

The fourth keyword is Smart Home๐Ÿ 

In this field, the proud Korean tech giants, Samsung and LG Electronics, particularly stand out.


©LG Electronics 


©Samsung Electronics 


Even just looking at the pictures, 

doesn't it feel like you've visited the future for a moment?


Samsung Electronics' main booth location is at Tech East, LVCC, C206.

LG Electronics' main booth location is at Tech East, LVCC, C201.


If you attend CES, be sure to visit and experience the pride of leading tech companies!

โœ”๏ธ Venetian Expos Hall A-D (Smart Home)



5. Food Tech/Ag-Tech


The last keyword for CES 2024 is Food Tech!

Is Food Tech a new term for you?

(Don't worry, we've all been there.)



Sustainability is a common global interest, and within that, 

food security is one of the most crucial keywords.

So what kind of solutions we have here? Technology!


The global food tech market is predicted to grow to approximately $342 billion by 2027.


Therefore, many food tech companies also received innovation awards in the healthcare sector at CES this year๐Ÿ˜ฏ

If you're curious about what Food Tech is and which companies are coming,

we introduce a CES 2024 Special Food Tech Map from The Spoon, a Food Tech newsletter ๐Ÿ—บ๏ธ


โœ‰๏ธ Food Tech Company Guide

โœ”๏ธ Venetian Expos Hall A-D (Food Technology)



That's it for today.

How was it?

For those of you attending CES and those waiting for news from South Korea, 

we hope this information has been informative.


We will be visiting CES as part of our CES business trip as well,

and come back to you guys with interesting insights we've witnessed ourselves!

Smart Tech Korea Secretariat

T. +82-2-6000-6712 / 7717

F. +82-2-2051-6712
E. tech@smarttechkorea.com 

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COPYRIGHT SMARTTECHKOREA. ALL RIGHT RESERVED.

Smart Tech Korea Secretariat

T. +82-2-6000-6712 / 7717

F. +82-2-2051-6712
E. tech@smarttechkorea.com

COPYRIGHT SMARTTECHKOREA. ALL RIGHTS RESERVED.