Hello,
This is the STK 2026 Secretariat ๐
Today, weโd like to share a slightly different storyโ
insights and impressions gathered directly from the CES 2026.
Last January,ย
CES 2026, the worldโs largest technology exhibition,
was successfully held in Las Vegas, USA,ย
drawing global attention from across the tech industry.
In preparation for the upcoming edition of STK 2026,
our team headed to CES to experience firsthand
the direction and momentum of this global wave of innovation. โ๏ธ
Smart Tech Korea presentsโ
a closer look at CES 2026.
Shall we take a look together?ย
โInnovators Show Up.โ
The CES 2026 slogan captured the spirit of this yearโs show perfectly.
Innovation was no longer something discussed or plannedโ
it had already shown up, actively working on the ground.
At CES 2026, implementation came before ideas,
and reality spoke louder than possibility.
AI didnโt always take the spotlight,
but worked seamlessly behind the scenesโ
orchestrating spatial flow, user journeys, and interfaces across the exhibition.
๐ Samsung | The First Look @ Wynn Las Vegas
CES 2026 organizer CTA (Consumer Technology Association)ย
highlighted key themes this year:
the evolution of AI, the rise of Physical AI, and Intelligent Transformation.
These messages were clearly reflected in Samsungโs The First Look exhibition.
Rather than placing AI at the forefront,
Samsung showcased how AI quietly operatesย
across entertainment, home, and care,
completing everyday life in subtle but powerful ways.
Rather than explaining innovation,
the space allowed visitors to experience technology already in actionโ
making CTAโs โInnovators Show Upโ theme instantly tangible.
ย
๐ LG Electronics
At CES 2026,
LG Electronicsโ pavilion showcased AI, display technologies, and smart home solutions,
yet the focus was not on individual technologies.
Instead, the exhibition emphasized
how these technologies connect naturally within the flow of everyday life.
Overall, LGโs space felt less about over-describing the future
and more about realistically presenting technologies that are already ready for use.
๐ย Amazon
Amazonโs exhibition, centered around Kindle and Alexa+,
showed that AI does not need to speak loudly to be impactful.
Rather than acting as a technology that talks to users,
AI functioned as something that quietly supports
and connects everyday routines.
What stood out most was the approachโ
AI was not framed as a โsmart feature,โ
but as an experience embedded in reading, listening,
and managing the home.
Even without stepping forward,
AI was already shaping everyday lifeโ
this was the message Amazon delivered at CES 2026.
Across CES 2026,
AI that sees, decides, and moves on its own was everywhereโ
with humanoid robots naturally taking center stage.
ย
Visitors encountered humanoid robots that
walked alongside people,
picked up objects with precise hand movements,
and repeatedly carried out predefined tasks.
ย
ย
These scenes made one thing clear:
humanoid robots are no longer symbols of a distant future,
but active agents of Physical AI, ready to operate in real environments.
What became clear at CES 2026 was this:
the key question is no longer what AI can do,
but where and how AI will integrate into our lives and industries.ย
And this momentum continuesโ
straight into Smart Tech Korea 2026.ย
Discover it at the STK 2026,
taking place this June 2026 at COEX, Seoul.๐ฅย
STK Secretariat will continue to share
the next scenes of global technology
that we witness and experience on site.
10-12 JUNE, COEX Hall A, B, C, D
ย
Hello,
This is the STK 2026 Secretariat ๐
Today, weโd like to share a slightly different storyโ
insights and impressions gathered directly from the CES 2026.
Last January,ย
CES 2026, the worldโs largest technology exhibition,
was successfully held in Las Vegas, USA,ย
drawing global attention from across the tech industry.
In preparation for the upcoming edition of STK 2026,
our team headed to CES to experience firsthand
the direction and momentum of this global wave of innovation. โ๏ธ
Smart Tech Korea presentsโ
a closer look at CES 2026.
Shall we take a look together?ย
โInnovators Show Up.โ
The CES 2026 slogan captured the spirit of this yearโs show perfectly.
Innovation was no longer something discussed or plannedโ
it had already shown up, actively working on the ground.
At CES 2026, implementation came before ideas,
and reality spoke louder than possibility.
AI didnโt always take the spotlight,
but worked seamlessly behind the scenesโ
orchestrating spatial flow, user journeys, and interfaces across the exhibition.
๐ Samsung | The First Look @ Wynn Las Vegas
CES 2026 organizer CTA (Consumer Technology Association)ย
highlighted key themes this year:
the evolution of AI, the rise of Physical AI, and Intelligent Transformation.
These messages were clearly reflected in Samsungโs The First Look exhibition.
Rather than placing AI at the forefront,
Samsung showcased how AI quietly operatesย
across entertainment, home, and care,
completing everyday life in subtle but powerful ways.
Rather than explaining innovation,
the space allowed visitors to experience technology already in actionโ
making CTAโs โInnovators Show Upโ theme instantly tangible.
ย
๐ LG Electronics
At CES 2026,
LG Electronicsโ pavilion showcased AI, display technologies, and smart home solutions,
yet the focus was not on individual technologies.
Instead, the exhibition emphasized
how these technologies connect naturally within the flow of everyday life.
Overall, LGโs space felt less about over-describing the future
and more about realistically presenting technologies that are already ready for use.
๐ย Amazon
Amazonโs exhibition, centered around Kindle and Alexa+,
showed that AI does not need to speak loudly to be impactful.
Rather than acting as a technology that talks to users,
AI functioned as something that quietly supports
and connects everyday routines.
What stood out most was the approachโ
AI was not framed as a โsmart feature,โ
but as an experience embedded in reading, listening,
and managing the home.
Even without stepping forward,
AI was already shaping everyday lifeโ
this was the message Amazon delivered at CES 2026.
Across CES 2026,
AI that sees, decides, and moves on its own was everywhereโ
with humanoid robots naturally taking center stage.
Visitors encountered humanoid robots that
walked alongside people,
picked up objects with precise hand movements,
and repeatedly carried out predefined tasks.
ย
ย
These scenes made one thing clear:
humanoid robots are no longer symbols of a distant future,
but active agents of Physical AI, ready to operate in real environments.
What became clear at CES 2026 was this:
the key question is no longer what AI can do,
but where and how AI will integrate into our lives and industries.ย
And this momentum continuesโ
straight into Smart Tech Korea 2026.ย
Discover it at the STK 2026,
taking place this June 2026 at COEX, Seoul.๐ฅย
STK Secretariat will continue to share
the next scenes of global technology
that we witness and experience on site.
10-12 JUNE, COEX Hall A, B, C, D
ย